PROGRAM
INTRODUCTION:
This brand
building course introduces the fundamentals of brand identity
and running a brand centre. Areas covered include: What makes a
good brand? Objectives when interacting with the public.
CPD = Continuous
Professional Development (All courses are approved for CPD by
the Law Society and meet the standards expected of all
professional bodies).
PROGRAM OUTLINES:
-
Course
Objectives (To be effective when working a brand centre you
must have 3 things, confidence, enthusiasm & knowledge. We
are here to give you these!)
-
The Value of
Brands (What makes a good brand. A look at the strength of
your brand and what it stands for.) (An option to change
this module if this already covered in Day 1 is 'What
motivations do people use in their choice of car?')
-
1Clarifying
Your Objectives (Working in tables groups decide what they
want to achieve when they are interacting with the public
and present back to the rest of the group.)
-
Understanding
Body Language (Group activities to understand the importance
of gestures, posture and eye contact. An in-depth look at a
non-threatening greeting.)
-
Things to
Avoid when on Duty (Here delegates will look at the
importance of first impressions, how to avoid being pushy
and how to make the experience of any member of the public
interacting with staff from their company a memorable one.)
-
Role Plays
(Groups take it in turns to play company representative,
customer and observer. All will have a turn in each role and
small groups will report back to the large group.)
-
Best Practice
in Brand Building (A list of key points identified - later
these should be reproduced and sent out to the team)
-
Summary &
Action Plans Agreed
WHO SHOULD ATTEND?
Anyone who will be
manning a stand at an exhibition or in a location open to the
public.
Skills Gained
Training Benefits
-
Understanding
the value of brands
-
Identify the
best ways of interacting with the public
-
Understanding
body language
-
How to build
their brand with the public
