Categories > Sales & Marketing Category     SWOT Analysis       Program Duration : 5 Days Program Date : 19-23 February, 2012 Program Location : Cairo, Egypt Program fees : US$2950 /Per Person     PROGRAM INTRODUCTION:   SWOT simply stands for Strengths, Weaknesses, Opportunities and Threats. But how do you find these and how do you know how to priorities these for maximum effect on a business? This advanced SWOT Analysis will show you: How to find the strengths an organization has that they can exploit against their competitors to win more customers How to find weaknesses that need to be improved and ignore those that don't require investment How to find all the untapped market opportunities available for a business to exploit How to ensure that any threats to the business are taken account of in all action plans a business develops. How to implement focused action plans based upon the analysis undertaken that ensures that any investment made in the business is targeted to pulling in additional profitable customers How to use your new SWOT analysis as the foundations for your business plan Overall, you'll now be able to show how to build a successful and sustainable business by understanding and focusing on those areas that bring in most profits (whilst ignoring tasks that take company time and provide limited results).   PROGRAM OBJECTIVES:   All traditional SWOT analysis that people develop today don't actually find the most profitable areas of a business and target markets to exploit and develop. The trouble with following all the free advice online is they don't actually show you how to bring out the best in a business against competitors and deliver what customers want. The right SWOT analysis is the most crucial piece of analysis you'll undertake for any business as it highlights the right areas to invest a company's limited resources into. Do your SWOT analysis wrong, and you'll be putting expensive actions plans into place that yield minimum results.   You Can Now Get It Right - First Time   We've seen it many times before. Any company, large or small, can only really effectively develop 6-8 strategies at any one time. Any more and they won't complete any of these successfully. But many companies we've worked with try and do everything at once. You therefore need to know those strategies that will yield the most profits and utilise time and money most effectively. And that's why this SWOT Analysis is different from the standard, free advice. Once you've completed the analysis you'll have found 6-8 strategies you can successfully develop that will bring you maximum results. Not just any strategies, but those that will improve a business long term, win more customers and maximise financial results.       PROGRAM OUTLINES:   Receive Proven Step by Step Expert Guidance   A SWOT analysis is the first piece of analysis to be undertaken when developing a business or marketing plan. We have over 16 years business and marketing planning experience at successful multinational companies (such as DHL, SN Brussels Airlines, Lucent Technologies) and thousands of small businesses. And we have being undertaking this analysis since 1988. If you have started or are about to start your SWOT analysis, then the best people to learn from are those that have already done what you are attempting to do. Creative Use of SWOTs: Generating Strategies If, on the other hand, the objective seems attainable, the SWOTs are used as inputs to the creative generation of possible strategies, by asking and answering each of the following four questions, many times: How can we Use and Capitalize on each Strength? How can we Improve each Weakness? How can we Exploit and Benefit from each Opportunity? How can we Mitigate each Threat?