Categories > Finance & Accounting Category   Pricing Mechanisms in the Market Place         Program Duration : 5 Days Program Date 1 : 25-29 March,2012 Program Location : Cairo, Egypt Program Fees : US$ 2950/Per Person   PROGRAM INTRODUCTION :   The Price Mechanism is perhaps the most basic feature of the market economy for allocating resources to various uses.  It is the system in a market economy whereby the decisions of producers determine the supply of commodity and the decisions of buyers determine the demand.  The interaction between the consumers’ demand for a good and the supply of that good by a producer determine the price.   PROGRAM OBJECTIVES:   Being aware of all the pricing mechanisms and gaining the ability to create new mechanisms that suites the nature of the work     PROGRAM OUTLINES:      The Strategy & Tactics of Pricing Employ best-practice data collection techniques to identify the drivers of customer value Quantify differential economic value using Economic Value Estimation (EVE®) techniques Develop clear value propositions for product and service line extensions with the Offering Configuration tool Drive profitable revenue growth through value-based price segmentation techniques How to deal with the emergence of powerful procurement groups that are expert at negotiating aggressive price concessions How to respond to increasingly rapid product commoditization that encourages customers to demand more value for less money  What to do about competitors who have emerged with new business models and lower costs that undermine your value      Pricing Organization Transformation Incorporate the “People Dimension of Pricing Management” framework and how to apply it successfully to your organization  Diagnose, analyze and prioritize the key drivers and restrainers of achieving the cultural changes required to support pricing  Deploy best practices and tools which are most effective in driving organizational change  Implement your plans for pricing leadership, alignment and commitment Properly align your pricing function with your firms’ human resource and cultural practices The essential elements you need to accomplish organizational alignment How to realistically assess your organization’s readiness for pricing changes Best practices in making your pricing changes “stick” The crucial role of obtaining leadership alignment and commitment to pricing How to obtain user adoption of your pricing systems and processes The correct way to build a pricing training program internally How to communicate successfully throughout the organization on price How to structure the firm with clearly defined roles, responsibilities and accountability The best ways to grow your pricing talent and show them positive pricing career paths Why you must optimize performance and pay measures, in order to acquire pricing discipline      Business to Business Pricing Market definition Competitive advantage Segmentation Root cause analysis Pricing strategy Competitive strategy Incentives Approval and escalation procedures      Customer Value Accounting for Value Based Pricing Customer Value Trees reveal the conceptual structure Market Profile Templates help you to get all the data required for a customer value & pricing Analysis Customer Value Maps help you to set prices based on the value or worth of your products relative to competing products, while knowing your unit costs Data on actual market-share trends Understanding, creating, delivering –and profitably harvesting — customer perceived value Apply these new insights to improve the positioning of current products develop new products Shift from cost-plus pricing toward value based pricing Craft refined value propositions Develop value-selling kits Align marketing communications to emphasize their product’s comparative advantages, and to correct misperceptions n the market WHO SHOULD ATTEND?   Accountants & Economists who work on the different places (private or governmental)