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Categories
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Sales & Marketing Category
Management and Marketing in the Agrifood Sector
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Program Duration |
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5 Days |
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Program Date |
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12-16
May,
2012 |
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Program Location |
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Cairo, Egypt |
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Program Fees |
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US$ 3500/Per Person |
Program
Intoduction:
The aim of this course is
to give an introduction in the concepts and techniques of management and
marketing applied to the agrifood sector. this course is learning to
understand and apply the principles of economics, marketing and
management in the food and agribusiness sector. The distribution of
knowledge and insights in economic principles,
Advanced
marketing issues pertain to marketing research, marketing planning and
marketing strategy. Agribusiness management issues deal with analysis of
the business environment, strategic management and chain management. All
issues are applied to cases in the food and agricultural sector, which
hold for either developing or developed economies.
Program Objectives:
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To gain insights in economics, management
and marketing terminology and principles in food chains
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To learn advanced marketing issues like
market and marketing research, planning and strategy
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To understand the role of food markets and
market organization
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To learn to apply management and marketing
principles in practice
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To learn principles of environment
analysis, strategy development and chain management
Program Outlines:
- The following concepts are covered
and applied for the agrifood sector:
Demand (consumer behaviour, business markets, market research)
- Supply (innovation,
entrepreneurship)
- Costs and revenues (costs,
revenues, budget types)
Investment analysis (time value of money, net present value,
break-even analysis)
- Operations (production, inventory,
logistics, inputs)
- Marketing (market segmentation,
positioning, product, price, promotion, place)
- Finance (financial statements,
evaluation, loans)
- Strategy and organization
(strategic planning, value chains, business organization)
- Human resources
- Quality (quality management,
process control)
- Corporate responsibility
(stakeholder management, sustainability)
- Market and marketing research
- Marketing planning
- Marketing strategy
- Analysis of the business
environment
- Strategic management in SMEs
- Food chains, Quality management,
and Chain management
- Capita selecta: contemporary
issues in food and agribusiness
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