Categories > Customer & Public Relations : Corporate Social Responsibility An introduction for HR managers   Program Duration : 5 Days Program Date : 10-14 March, 2012 Program Location : Cairo, Egypt Program Fees : US$ 2950/Per Person      PROGRAM INTRODUCTION:   CSR has rapidly emerged as an issue for managers. Growing calls from stakeholders – customers, shareholders and, not least, employees – for companies to operate responsibly have added to other pressures from consumer and campaigning organizations.   This training course sets the scene, and will examine the facts and figures behind the adoption of CSR by business. The course is designed to provide practical guidance for managers to work out the priorities for their own organizations.   PROGRAM OBJECTIVES:   By the end of the course you will be able to:   Assess the evidence supporting the growth of CSR in business Ddetermine the key CSR issues for your business in the marketplace, the environment and the community, as well as in the workplace Identify and prioritize your organization’s key stakeholders Evaluate how responsible business practices can contribute to competitiveness and bottom line profitability Define key performance indicators that would be relevant and useful to your company’s stakeholders Review your HR policies in the light of growing demands for responsible business practice. WHO SHOULD ATTEND?   The course is designed for HR practitioners wishing to understand more about CSR issues and impacts, and how their work in attracting, retaining and developing employees has become a key contributor to responsible organizations, with significant implications for their future success and financial worth.   PROGRAM OUTLINES:   Introduction to business ethics and its benefits:   Factors determining competitiveness and long-term viability Improved employee and organizational motivation and morale Customer loyalty and the ability to attract customers  Financial performance Attracting other stakeholders A socially responsible business management model the business ethics framework (areas and elements) moving the ethical business approach to life ( an implementation roadmap) launch and market the new good citizen organization ensuring compliance with the new ethical profile and business practices   Building an ethically founded platform for a sound organizational culture: Remedial, Internal, and Strategic Instruments:   Human resource policy Differentiated versus Global Human Resources Management standards Sample human resource management policy Creating an ethically Oriented Organizational Value Base and Culture Putting the policy into action (Operational Practices)   Setting things right twitch the outside world:   Developing policies for the external conduct Subjecting the organization to external validation Putting policies into actions in dealing with stakeholders Caring for your customers: Product and Service Safety and Quality Caring for the environment: Minimizing negative impact Supply external stakeholders with timely and accurate payment, information, reports and so on Supply Chain  effectiveness Fair pricing Market respect   Philanthrople, internal, external, and Strategic Policies:   Philanthropic Human Resource Management policies Closing down, outsourcing, or allowing employee Buyout? Marketing charity or charitable a marketing Philanthropic stakeholder policies Putting Philanthropic policies into actions and strategies Selected Philanthropic: Treating suppliers with extra care Helping to develop the local community Competitors relations Ways to support charitable organizations and good causes   Negative side in CSR