Categories > Customer & Public Relations:

 

Advanced Excellence in Customer Service

 

Program Duration

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5 Days

Program Date 1

Program Date 2

Program Date 3

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:

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07-11 April, 2012 Cairo, Egypt

07-11 July, 2012 Alexandria Egypt

03-07 November, 2012 Cairo, Egypt

Program Fees

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US$ 3200/Per Person

PROGRAM OBJECTIVES:

Customer Service Excellence: Why It Matters

The importance of How

  • Focusing on the how as well as the what
  • Developing a relationship of mutual trust
  • Influencing customer perceptions
  • Calculating the lifetime value of your customer
  • Exceeding customer expectations

PROGRAM OUTLINES:

Creating the Customer Experience

Emotional aspects of the customer experience

  • Making the initial connection with the customer
  • Presenting a positive first impression

Identifying the differentiators of excellence

  • Taking responsibility for demonstrating customer care
  • Navigating the customer through the process
  • Instilling confidence with a personal approach

Fostering long-term relationships

  • Adopting a positive mental attitude (PMA)
  • Small actions that ensure attention to detail

Communicating Effectively With the Customer

What you say and how you say it

  • Verbal and vocal techniques that work
  • Avoiding the quirks and distracters
  • Banishing jargon to create clarity
  • Matching words with nonverbal communication

Adopting a problem-solving approach

  • Turning active listening into problem solving
  • Employing questioning techniques that focus on outcomes
  • Encouraging a spirit of inquiry rather than adversary
  • Moving to a team approach with the customer

Achieving results for the remote customer

  • Customer reassurance in a clicks and mortar situation
  • Five key rules for successful outbound calls
  • Choosing and using appropriate media
  • Applying best practices in call center etiquette
  • Top tips for e-customer care

Dealing Constructively With Tough Situations

Calming upset customers with active listening

  • Demonstrating emotional intelligence
  • Displaying empathy and showing neutral support
  • Establishing rapport and defusing anger
  • What you can say to avoid upsetting customers

Techniques for dealing with difficult people

  • Remaining objective in challenging situations
  • Personalizing and depersonalizing messages
  • Asserting your position through polite repetition
  • Handling the obstinate customer

Transforming complaints into opportunities

  • Generating useful feedback and learning
  • Turning a negative situation into a loyal customer
  • Tapping into the potential advocate within your customer

Contributing to a Customer Service Culture

Demonstrating leadership in customer service teams

  • Mapping the internal customer network
  • Strengthening weak links in the chain
  • Influencing a customer-centric corporate culture

Measuring customer satisfaction

  • Setting and monitoring performance standards
  • Tracking progress with internal indicators
  • Enabling customers to express satisfaction
  • Committing to a customer service charter

Monitoring the team's development

  • Seeing customer service as an attitude, not an accident
  • Coaching your team for success

Making Excellence a Habit

The characteristics and practices of excellence

  • "Sharpening the saw" to hone your customer service skills
  • Projecting a professional image with internal and external customers